BRAND
IDENTITY

SCROLL DOWN TO SEE THE COMPLETE BRAND ID PACKAGE

BRAND
IDENTITY

SCROLL DOWN TO SEE THE COMPLETE BRAND ID PACKAGE
 

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Type in your email to discover the Brand ID package best suited for you.

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    THE RESEARCH

    The Logo is standing between the Social Sciences and the Arts.

    It is inspired and informed by the Psychological and Sociological perceptions of your Brand's client persona, and by the Designer's grasp of who your client is, as well as who you are.

    That's why the creation of the Logo is a merger between Sociological & Artistic Research.

    Through this research we narrow down until we find that perfect space which combines the Market and the Person Behind the Brand. This is your perfect Logo.

    AUTHENTICALLY GOOD LOOKING

    We, humans are emotional creatures. Most of our decisions stem from emotion, and it's usually subconscious. Purchases, and business decisions, are no exception to this.

    Up to 60% of consumers will avoid brands with odd unattractive, or unappealing logos. No matter the good reviews they may have.

    Did you know that 86% of consumers consider authenticity as very significant when deciding to support a brand?

    Every Binary Brew brand design is unique and designed after a thorough interview with you and research on your market.

    THE RIGHT SHAPE FOR YOU

    A study on the Journal of Consumer Research discovered that even the most basic element of your logo, it's shape, will influence how people see your values, products or services

    Did you know that Brand Loyalty is calculated to be worth as much as 10 individual purchases?

    Consumers will spend more money and try new products from brands that they feel share their values.

    At Binary Brew, we choose the lines and shapes very carefully, in order to convey just the right personality for your brand.

    YOUR COLOR

    Not every person perceives the same color in the same way. Without the right knowledge, it can be easy to pick the wrong color and miss your target market entirely.

    Your logo's color will make your brand more (or less) attractive to different audiences. Color is closely related to human emotion, and it affects our decisions and perceptions.

    Color Psychology is a social science, the same color doesn't work for all in the same way.

    Did you know that brand recognition is improved by up to 80%, because of color?

    At Binary Brew, we're trained not only in Graphic Design, but also Marketing and in Social Sciences. We combine that knowledge with research on your market and target group in order to create the perfect Brand ID for your brand.

    TYPOGRAPHY

    Different font types convey different values. But your font should also compliment your logo's shape and color correctly.

    The right typography can bring up your brand personality.

    The same brand name will convey different emotions depending on the font that it's written with.

    At Binary Brew, we take the time to find the right typography for our client's representation.

    ONE DESIGN TO BRING THEM ALL

    Think about it; how many logo designs does one Brand need?

    Logo design is about quality and research.

    At Binary Brew, We put in the hours to narrow down the design until we get to the ideal one for you.

    Starting with dozens of initial designs, we carefully choose the right elements and eliminate the ones that are sub-optimal according to our research and information, until we succesfully reach your One Design.

     
     

    GET YOUR
    FREE CONSULTATION

     

    Type in your email and anything else you'd like to tell us, and we'll get back to you within 24 to 48 hours to arrange for your meeting.

    Make an online appointment today, talk directly to our creative team.
    It's free.

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      TAKE A LOOK AT OUR WORK