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Les Hauts Vents – ID Project Page
November 10, 2021

    APEX FITNESS

    FUNCTIONAL TRAINING SPACE

    BRAND ID
    & LOGO

    APEX FITNESS

    FUNCTIONAL TRAINING SPACE

    BRAND ID
    & LOGO

    001 Apex-Fitness-Logo
     

    BRAND ID FOR
    APEX FITNESS

     

    Apex Fitness is a functional training space, focused on increasing strength, balance and stability and improving the everyday quality of life for its members.

    THE APEX FITNESS BRAND ID WAS MADE TO INSPIRE EXCITEMENT, POWER AND ACTION.

    With most training exercises using body weight and free weights, functional training is minimal, stripped of all unnecessary machinery. With this premise in mind, we created a brand identity that is clean, modern and bold, with a “no bullshit” attitude. Its sharp edges imply technical know-how and innovation. A straight forward, simple, energetic and dynamic shape that is easily associated with motion and direction. As the Apex is the uppermost point, the pinnacle, the highest level attained, the lines are placed in a way that automatically leads the eye upwards, simultaneously maintaining feelings of stability and balance. The slanted lines lead the eye forward, setting things in motion. The vivid red chosen for this logo grabs attention, stimulates action and evokes strength. It pushes you forward to reach your goal and climb to the top.

    001 Apex-Fitness-Logo
    002-Apex-Fitness-Hoodie
    003-Apex-Fitness-Bottle
    004-Apex-Fitness-Business-Card
    005-Apex-Fitness-Gym-Bag
    006-Apex-Fitness-Sign
    001 Apex-Fitness-Logo
    002-Apex-Fitness-Hoodie
    003-Apex-Fitness-Bottle
    004-Apex-Fitness-Business-Card
    005-Apex-Fitness-Gym-Bag
    006-Apex-Fitness-Sign
     

    CLIENT TESTIMONIAL

    “

    PROFESSIONAL, RELIABLE AND EASY TO COMMUNICATE WITH

    I had a great experience working with Binary Brew on my project, and I am thrilled with the result. Professional, reliable and easy to communicate with. The brand identity they have created for my business is stunning, I fully recommend them!

    ”

    Apex Fitness

    NIKOLA ANTONOVIC

    ON GOOGLE MAPS

     

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