Apex Fitness is a functional training space, focused on increasing strength, balance and stability and improving the everyday quality of life for its members.

THE APEX FITNESS BRAND ID WAS MADE TO INSPIRE EXCITEMENT, POWER AND ACTION.

With most training exercises using body weight and free weights, functional training is minimal, stripped of all unnecessary machinery. With this premise in mind, we created a brand identity that is clean, modern and bold, with a “no bullshit” attitude. Its sharp edges imply technical know-how and innovation. A straight forward, simple, energetic and dynamic shape that is easily associated with motion and direction. As the Apex is the uppermost point, the pinnacle, the highest level attained, the lines are placed in a way that automatically leads the eye upwards, simultaneously maintaining feelings of stability and balance. The slanted lines lead the eye forward, setting things in motion. The vivid red chosen for this logo grabs attention, stimulates action and evokes strength. It pushes you forward to reach your goal and climb to the top.