Aura Wellness offers high quality massage and beauty treatments. Their goal is to help their clients relax, relieve them of stress, revitalize and invigorate and generally help them have a better quality of everyday life. In order to communicate the health aspect of their services, a careful selection of colour and design was made.

The dark blue hue chosen for this logo is soothing and peaceful and this is the main reason it is used widely in the health industry. Richness, nature, stability, and calmness are some of its qualities. It inspires importance and confidence. The second colour, teal, combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that also represents open communication and clarity of thought.

AURA WELNESS'S BRAND ID WAS MADE TO INSPIRE PURITY AND HEALTH.

The shape of the logo, the Lotus flower, is regarded in many different cultures, especially in eastern philosophy, as a symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower. Made out of six perfect circles, the sections create a harmonious shape of a lotus flower, with an Aura suspended around it. A simple yet elegant shape that is easy to remember.