Kung Fu Portal was an online encyclopedia dedicated to this beautiful art and all of its aspects that might be lesser known to the general public. Philosophy, botanology, martial arts ethics, history and health were one of the wide range of topics a user could find browsing through its many pages. It also served as a Kung Fu school and martial arts equipment store index, you could find the school or equipment store nearest to you. For someone that wanted to start a journey practicing this wonderful art, it was a complete guide to everything they would ever need to know.

KUNG FU PORTALS'S BRAND ID WAS MADE TO INSPIRE STRENGTH IN EQUILLIBRIUM.

For the design for Kung Fu Portals' Brand ID we centered the design on its underlying philosophical concept. The Dao, or The Way, is traditionally represented by the Yin Yang symbol (the sign symbolising the equilibrium of duality in the universe on a female/male basis). We incorporated that symbol in the natural scenery of the logo, and complemented it with the figure on the mountain top, sitting calmly under their tree as a serene meditator gazing into the setting sun. We kept the atmosphere of the art according to its ancient traditional setting, so that it achieves the connection to its originating lands where lies this knowledge.